100% Formaldehyde-Free & EU Approved
The future of hair care, exclusively for Professionals
ProAddiction was created by a chemist and a hairstylist with one goal: to reinvent hair straightening without the health risks.
Our multi-protein, formaldehyde-free system is trusted by more than 50,000 salons across North America for its ability to smooth, strengthen, and repair hair in one treatment.
Today, we’re bringing that same proven innovation to Europe, giving salons and distributors a safer, more effective alternative to keratin treatments.
Why choose ProAddiction
Here is why salons & distributors choose our products
Check out the Before and After
Permanent transformation without compromise
Become our Distribution Partner
With ProAddiction, you don’t just add a product to your portfolio — you gain a long-term partner
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