100% Formaldehyde-Free & EU Approved

Formaldehyde-Free Straightening System

Formaldehyde-Free Straightening System

Trusted by more than 50,000 salons across North America

Trusted by more than 50,000 salons

across North America.

ABOUT US

ABOUT US

The future of hair care, exclusively for Professionals

ProAddiction was created by a chemist and a hairstylist with one goal: to reinvent hair straightening without the health risks.


Our multi-protein, formaldehyde-free system is trusted by more than 50,000 salons across North America for its ability to smooth, strengthen, and repair hair in one treatment.


Today, we’re bringing that same proven innovation to Europe, giving salons and distributors a safer, more effective alternative to keratin treatments.

RESULTS

RESULTS

RESULTS

Check out the Before and After

Permanent transformation without compromise

distribution

distribution

distribution

Become our Distribution Partner

With ProAddiction, you don’t just add a product to your portfolio — you gain a long-term partner

01

Marketing Support

We don’t just supply products — we help you sell them. From ready-to-use promotional materials to social media content and salon displays, we make it easy to attract clients and build demand.

01

Marketing Support

We don’t just supply products — we help you sell them. From ready-to-use promotional materials to social media content and salon displays, we make it easy to attract clients and build demand.

01

Marketing Support

We don’t just supply products — we help you sell them. From ready-to-use promotional materials to social media content and salon displays, we make it easy to attract clients and build demand.

02

Education & Training

Success starts with knowledge. Our hands-on workshops, online resources, and step-by-step guides ensure stylists feel confident delivering flawless results with ProAddiction.

02

Education & Training

Success starts with knowledge. Our hands-on workshops, online resources, and step-by-step guides ensure stylists feel confident delivering flawless results with ProAddiction.

02

Education & Training

Success starts with knowledge. Our hands-on workshops, online resources, and step-by-step guides ensure stylists feel confident delivering flawless results with ProAddiction.

03

Sales Assistance

We give your sales representatives everything they need to succeed — from easy-to-use marketing materials and starter kits to rebooking programs that help keep clients coming back.

03

Sales Assistance

We give your sales representatives everything they need to succeed — from easy-to-use marketing materials and starter kits to rebooking programs that help keep clients coming back.

03

Sales Assistance

We give your sales representatives everything they need to succeed — from easy-to-use marketing materials and starter kits to rebooking programs that help keep clients coming back.

become our partner

become our partner

become our partner

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